Privacy Policy

Privacy Policy

Last updated: March 2026

Smart Penny (“we”, “us”, or “our”) operates smartpenny.online. This Privacy Policy explains what personal information we collect when you visit our site, how we use it, who we share it with, how long we keep it, and what rights you have. By using Smart Penny, you consent to the collection and use of information as described here.

1. Information We Collect

Usage Data — When you visit Smart Penny, we automatically collect technical information including your IP address, browser type, the pages you visit, time and date of your visit, and how you navigate through the site. This is collected through Google Analytics and Microsoft Clarity and is used to help us understand how visitors use the site so we can improve it.

Contact Information — If you contact us via email or a contact form, we collect your name and email address solely to respond to your message. We do not add you to any mailing list without your explicit consent and we do not share your contact details with any third party.

Cookies — We use cookies to analyse traffic and improve your experience. You can control cookies through your browser settings. Declining non-essential cookies may affect some functionality of the site.

2. How We Use Your Information

We use information collected to understand how visitors use our site and improve the content and user experience; respond promptly to messages and enquiries; identify and fix technical issues; and ensure the security and stability of the website. We do not sell your personal data. We do not use your data for automated decision-making. We do not send unsolicited marketing emails.

3. Third-Party Services

  • Google Analytics — Tracks aggregated website usage anonymously. See policies.google.com/privacy.
  • Microsoft Clarity — Records anonymised user sessions. No personally identifiable information captured. See privacy.microsoft.com.
  • CJ Affiliate — Affiliate link clicks may place a tracking cookie on your device. See cj.com/legal/privacy.

4. Data Retention

Contact correspondence is retained for a maximum of 12 months then securely deleted. Analytics data is retained per the standard retention policies of Google Analytics and Microsoft Clarity.

5. Your Rights Under GDPR

UK and EU visitors have the right to access, correct, delete, or restrict processing of their personal data. Contact hello@smartpenny.online. We respond to all requests within 30 days.

6. Children’s Privacy

Smart Penny is not directed at children under 13. We do not knowingly collect data from children. Contact hello@smartpenny.online if you believe a child has provided us with personal information.

7. Contact

Questions about this Privacy Policy? Email hello@smartpenny.online.